Brand Architecture
How Plandome and PCMA work together: roles, positioning, and approved messaging.
Plandome
Role:
Front-of-house brand for audit and planning services
Focus:
Planning strategy, entitlement audits, architectural delivery
Used For:
- Landing pages and paid ads
- Free Planning Uplift & Entitlement Audit
- Planning application work
- Client-facing proposals for planning
Value Proposition:
"Planning certainty, quantified uplift, defensible exits"
PCMA
Role:
Wider delivery ecosystem beyond planning
Focus:
Building regs, tender packs, CGI/visualisations, marketing materials
Introduced When:
- Audit proves value and scope is agreed
- Client needs full design-to-exit support
- Technical or marketing deliverables required
Positioning:
"End-to-end delivery across the development lifecycle"
Operating Model
One CRM, One Pipeline
All leads flow through a single system. Plandome handles the entry point; PCMA modules are added as scope expands.
One Narrative
Lead with planning certainty (Plandome), then introduce wider delivery (PCMA) once trust and value are established.
Unified Proposal Format
One Master Services Agreement with two schedules: (1) Planning/Architecture via Plandome, (2) Technical/CGI/Marketing via PCMA.
Approved Copy Snippets
For Planning Services:
- "Quantify planning uplift and de-risk entitlement before you commit"
- "Decision-grade planning audit in 5–7 working days"
- "Planning strategy that defends your IRR and exit value"
For Full Delivery:
- "Once scope is agreed, PCMA handles building regs, tender packs, CGI, and marketing"
- "End-to-end delivery from planning consent to marketing launch"
"Do Not Say" List
Why: These terms dilute credibility with institutional buyers. Use property investment language: GDV, IRR, uplift, entitlement risk, planning defensibility.