GHL Funnel Center

Complete GoHighLevel funnel build spec: pages, workflows, pipeline, and copy blocks.

Funnel Flow

Landing Page

Form Wizard

Thank You / Booking

Workflows

Pipeline

Pipeline Stages

New Lead

Unreviewed

Qualified

Meets gates

Call Booked

Audit Review Call scheduled

Secured

Asset submitted + call booked + gates passed

Proposal Sent

Scope and fee proposal delivered

Won

Project kick-off agreed

Lost

Closed with reason code

Workflows (A-H)

Workflow A: Immediate Response

Trigger:

Form submission

Action:

Send thank-you email with next steps

Workflow B: Qualification Check

Trigger:

5 minutes after submission

Action:

Tag based on ICP and budget field

Workflow C: Calendar Reminder

Trigger:

Audit Review Call booked

Action:

Send calendar confirmation and prep guide

Workflow D: Follow-up (Day 1)

Trigger:

24 hours, no booking

Action:

Send booking reminder email

Workflow E: Follow-up (Day 3)

Trigger:

72 hours, no booking

Action:

Send case study + social proof

Workflow F: Nurture Sequence

Trigger:

Unqualified but interested

Action:

Educational drip sequence

Workflow G: SLA Alert

Trigger:

Any form submission

Action:

Notify owner (Slack/SMS)

Workflow H: Pipeline Update

Trigger:

Call completed, status change

Action:

Move to next pipeline stage

Required Form Fields

Name*

Email*

Phone*

Company*

ICP Type (Dropdown)*

Stage (Pre-acq / Hold / Exit)*

Asset Location(s) and Type*

Timeline*

Budget Range (Planning)*

Portfolio Size (for landlords)

Fair Use Acceptance (Checkbox)*

NDA Request (Optional Checkbox)

Tags & Routing Rules

ICP Tags

Auto-tag based on form selection: Funds, Landlords, Developers

Stage Tags

Pre-acquisition, Hold, Exit

Source Tags

UTM-based: Google, LinkedIn, YouTube, Meta, Organic

Qualification Tags

Qualified / Unqualified based on budget and gates

Reference Documents

GHL_Funnel_Spec_and_Copy_Pack.docx: Complete build spec with pages, workflows, triggers, and email/SMS copy ready to copy/paste.