Campaign Center

Multi-channel campaign architecture for Gate 3 execution and beyond.

Active Campaigns

4

Total Budget

£4,900/mo

Target ICPs

3

Channels

4

Google Search

Capture high-intent searches for planning services

In Progress

Audience

Portfolio Landlords, Developers

Monthly Budget

£2,000/month

UTM Convention

utm_source=google&utm_medium=cpc

Creatives Required

  • RSA copy sets
  • Extensions

Conversion Events

  • Audit Request
  • Call Booked

LinkedIn ABM

Target 300 real estate funds with document ads and video

In Progress

Audience

Funds (Acquisition Teams, Asset Managers)

Monthly Budget

£1,500/month

UTM Convention

utm_source=linkedin&utm_medium=social

Creatives Required

  • Document ads
  • Short video (15-30s)
  • Static images

Conversion Events

  • Audit Request
  • Document Download

YouTube Authority

Build authority and educate on planning plays

In Progress

Audience

Funds, Developers

Monthly Budget

£800/month

UTM Convention

utm_source=youtube&utm_medium=video

Creatives Required

  • Authority video (60-90s)
  • Short clips by play

Conversion Events

  • Video Views
  • Website Visits

Meta Retargeting

Reinforce brand and proof for site visitors

Not Started

Audience

Site visitors, Video viewers

Monthly Budget

£600/month

UTM Convention

utm_source=facebook&utm_medium=social

Creatives Required

  • Case study excerpts
  • Outcome snapshots
  • Sample teasers

Conversion Events

  • Return Visits
  • Audit Request

Campaign References

Gate 3 Execution Pack: Full campaign architecture, budgets, and routing rules

Ad Creative Matrix: Complete ad inventory with copy, sizes, and UTMs

Google Ads Build Sheet: Keywords, RSAs, and negative lists